Believe it or not there is an art to lighting candles. As the weather gets cooler and cooler here is a little tip on ensuring that the candle wick generates enough heat to start the candle off with a nice strong flame.
Firstly I always use a bbq lighter instead of matches. You can point the flame (and therefore the heat) to exactly the spot you want to - the bottom of the wick. Just where the wick pokes out of the candle. This melts a little of the candle wax and gives fuel to the flame so it can be nice and strong to melt more wax.

So invest in a bbq lighter (you can get refillable ones now) and point the flame at the junction of candle and wick. - lighting candles has never been easier.